01Case study
Worktales
A full redesign of a B2B sales-talent site, rebuilt page by page for two audiences: employers and job-seeking salespeople. A dark-themed, motion-driven layout built to communicate focus and authority.
02Overview
The problem
Worktales, a B2B sales-talent company, had outgrown a site that no longer reflected who they were or who they sell to. It spoke to no one clearly.
The goal was a full redesign, rebuilt page by page, that speaks to both audiences at once: employers and job-seeking salespeople. A dark-themed, motion-driven layout carries the focus and authority the brand was missing.
03What was built
01
Built for two audiences
One site speaking to both sides of the business: employers hiring sales talent, and salespeople looking for their next role.
02
Employer pillar pages
Hire, Train, and Accelerate — each pillar of the offering gets its own page, framing the value for businesses.
03
Candidate talent pool
A dedicated page inviting salespeople to join the talent pool, turning the site into a two-sided funnel.
04
Webinars library
A resource hub of live and on-demand sessions, plus an about page, all rewritten to match the client's brand voice.
04The stack
- redesign